A well-briefed photographer can make a significant difference in capturing the essence of your business. Providing clear and concise information ensures that your photoshoot runs smoothly and meets your expectations. Here's how to properly brief your photographer for a business photoshoot.
Key Points to Include in The Brief for Your Photographer Checklist
Objective of the Photoshoot:
Explanation: Clearly outline the project's purpose and your specific objectives. Detail the type of photography required, specifying its intended use (e.g., marketing, personal usage).
Practical Tip: Break down the key goals of the photoshoot. For instance, if the images are for a marketing campaign, explain the campaign’s theme and target audience. Providing a clear objective helps the photographer tailor their approach.
Brand Identity:
Explanation: Describe your brand’s personality and style. Include any brand guidelines, color schemes, and key messages. This ensures consistency with your brand image.
Practical Tip: Share your logo, brand colors, and any previous marketing materials to give the photographer a clear idea of your visual identity.
Target Audience: Explanation: Provide information about your target audience. Who are you trying to reach with these images? Understanding the audience helps the photographer tailor the images to appeal to them. Practical Tip: Create a brief profile of your target audience, including demographics, interests, and preferences.
Deadline and Scheduling:
Explanation: Clearly state your deadline and propose potential dates and times for the shoot. If considering a location, indicate your preference for studio or outdoor shoots. Be open to the photographer's location suggestions, acknowledging potential additional costs.
Practical Tip: Suggest a few dates to give flexibility. Highlight any hard deadlines, such as an upcoming product launch. If you're unsure about the location, ask the photographer for recommendations that suit your project.
Image Quantity, Usage, and Orientation:
Explanation: Specify the number of images needed, their intended usage (e.g., website, social media, print ads), and whether more horizontal or vertical images are preferable to suit platform requirements.
Practical Tip: List the exact number of shots required and where they will be used. If specific orientations are needed, clarify this. For example, vertical images may be more suitable for Instagram, while horizontal ones work better on websites.
Location Details:
Explanation: Mention whether the shoot will be at your office, a studio, or an outdoor location. Provide the address and any specific details about the venue, such as lighting conditions or space constraints.
Practical Tip: Include photos or videos of the location to help the photographer visualize the setting.
Timing and Schedule:
Explanation: Provide the date and time of the shoot, including a schedule if you have one. This helps the photographer plan their day and ensures everything runs smoothly. Plan the time by asking your photographer how long it takes usually to take a photo, for example: taking headshots takes approximately 10 min per person. When taking many headshots you will need to prepare the list with names of all the participants and keep track of their arrival times.
Practical Tip: Allow extra time for setup and any unexpected delays. Share a detailed timeline (usually for corporate events), including breaks and key moments to capture.
Dress Code and Props:
Explanation: Inform your photographer about the dress code for all participants and any props that will be used. This helps in planning the shots and ensures everything is well-coordinated.
Practical Tip: Ask your photographer for additional tips regarding dress code and colors that complement the photo.
Reference Images:
Explanation: Share examples of images that reflect the style and mood you are aiming for. This provides the photographer with a visual reference to guide their work.
Practical Tip: Use platforms like Pinterest to create a mood board with your reference images or simply search online for the example images that reflect your vision.
Post-Production Requirements:
Explanation: Discuss any specific editing or retouching needs, such as color correction or background changes. This ensures the final images meet your standards.
Practical Tip: Provide examples of edited images you like and clearly communicate your expectations.
Contact Information:
Explanation: Provide contact details for someone who will be available to answer questions before and during the shoot. This ensures smooth communication and quick resolution of any issues.
Practical Tip: Designate a point of contact who is familiar with the shoot details and can make decisions if needed.
Properly briefing your photographer helps ensure that your business photoshoot is a success. By covering these key points and using the checklist, you can help your photographer capture the perfect images that align with your brand and objectives.
(We have an extensive guide on hiring photographers available if you need more information about contracts, usage rights and more.)
What Happens Next
After you've applied to book a photographer, here's what you can expect:
Submit the Form: Once you’ve filled out and submitted the booking form, our team will review your details.
Initial Response: We typically get back to you within 24 hours with more information and any additional questions we might have.
Careful Selection: We carefully select a photographer who best matches your specific needs and project requirements.
Confirmation: Once we've found the right photographer, we’ll provide you with their details and connect you both directly.
Stay with Us: Trust our expertise and stick with us – we've been in the business for over 8 years, completed over 600 photoshoots, and have a network of over 1,000 photographers. We're committed to finding the perfect match for your shoot.
Why Book with Us?
Extensive Experience: With over 8 years in the photography booking business, we know how to match clients with the perfect photographer.
Proven Track Record: We’ve successfully coordinated over 600 photoshoots, including corporate events, portraits, commercial projects, and more, ensuring high-quality results every time.
Vast Network: Our extensive network includes more than 1,000 professional photographers, specializing in various fields such as corporate events, portraits, commercial photography, fashion, engagements, weddings, vacations, and more.
Exclusive Service: We offer a premium service that saves you time and effort. Instead of searching online and evaluating countless portfolios, we handle the selection process for you, ensuring you get the best match for your needs.
Client Commitment: We are dedicated to working with clients who trust our judgment and are committed to achieving the best results.
Thank you for choosing us to capture your special moments. Relax and let us handle the details!
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