When you’re a business owner selling products, high-quality imagery is essential. Your products need to be displayed in a way that appeals to your customers and convinces them to buy. That’s where a professional product photographer comes in.
If you've already chosen the commercial photographer you want to work with, it's important to know what comes next. To ensure a smooth process and get the best results, here are a few things to expect when arranging a product photoshoot.
1. Specify What Kind of Images You Need
A product photographer can shoot in various styles, depending on your needs:
Studio shots: These are often taken against a white background and are perfect for showcasing your product’s attributes, especially for e-commerce sites.
Conceptual images: If you need lifestyle or in-context photos, your product photographer can help you create images that feature your product in use, often with additional elements to bring the product to life.
Product in use: Some images may require a model demonstrating how the product is used, which adds authenticity and can appeal more directly to your target customers.
2. Prepare a Mood Board
To help your product photographer understand the vision you have in mind, it’s a good idea to prepare a mood board or collect examples of photos that match your ideal style. This ensures that both you and the photographer are aligned on the creative direction.
3. Production Team May Be Needed
High-quality product photography may require more than just a photographer. Depending on the scope, you may need to involve a model, makeup artist, stylist, and production team to bring the shoot together. Some photographers, like Jeroen at Booking A Photographer, can help with the entire production process, saving you time and effort.
4. Find a Suitable Location
Your product photographer can help you find the best location for the shoot. Some locations might need extra lighting or equipment, so make sure to discuss this in advance to avoid unexpected rental costs.
5. Decide on the Final Image Count
It’s essential to decide how many final images you’ll need before the shoot. This not only helps the product photographer provide an accurate price quote but also ensures you get the right amount of material for your needs. If you end up wanting more images, make sure to agree on a price for any extras.
6. Calculate Post-Production Time
The actual photoshoot is just one part of the process. Your product photographer will need time to work on post-production to deliver polished, professional images. Be sure to include this time in your project schedule and discuss deadlines upfront. If you need urgent delivery, some photographers may charge extra for expedited post-production.
With the right planning, your product photographer can create images that highlight your product’s best features, making them more appealing to your customers. By keeping these steps in mind, you'll be well-prepared for a successful product photoshoot that drives your business forward.
Why Choose Professional Product Photographer?
While snapping a photo might seem simple, creating professional product images that sell is an entirely different game. Quality product photography builds trust with your customers, enhances your brand image, and gives your business a competitive edge.
By working with an experienced photographer who understands the intricacies of product photography, you’re not just investing in photos, but in the success of your business.
There’s more to product photography than just clicking the shutter. From planning the types of images you need, preparing a mood board, organizing a production team, and scouting locations, to post-production—every step of the process requires attention to detail. A professional photographer will help guide you through each stage to ensure the final images align with your vision and business goals.
Ready to take your product images to the next level? Contact us today to find out how we can help create images that make your products shine!